How many people have downloaded the starbucks app

Thanks Leah for the interesting post. I completely agree that the reward loyalty program is an effective initiative to reduce the customer churn due to the entry of new coffee players. However, I believe that it is even more important to improve the customer experience by creating new products that match with the evolving preferences of customers.

As you mentioned in the article, data will play a critical role in the future to offer a more personalized service. Starbucks has developed some initiatives in this line. For example, in Starbucks installed 1, Mastrena II expresso makers, which have IoT sensors for preventive maintenance purposes. In the future, Starbucks should continue working with data to improve their products and increase customer retention.

As brands continue to focus on building a deeper connection with their consumers loyalty programs that collect more personalized data and usage trends will help organizations better differentiate their service and product offerings. I am curious as Starbucks begins to really leverage big data what major changes do they decide to implement.

There may be opportunities to decentralize operations and curate offerings providing localized products, location designs, and services which can further help Starbucks capture a larger share of wallet.

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Join Discussion. You can opt out anytime. App Download and Usage Statistics Mansoor Iqbal Updated: November 10, Tweet Share One experience at a time. All company employees, for instance, are offered stock options as well as health insurance. Starbucks does almost everything against the norm to excel. It uses the same strategy in reaching out to communities, helping protect ecology, and in its overall corporate governance practices.

Over the years, Starbucks looked for ways to help protect the planet with the help of its partners, customers, industry experts, and advocates. The coffee chain giant has always been a forerunner in the use of technology in its store and overall business operations. From POS and cloud computing to AI, Starbucks is building a highly personal, seamless customer experience in its stores and beyond by leveraging advanced computer technologies.

The brand has a sizable social media and digital presence, which has received renewed focus in recent years. This has been driven by the need to engage customers better and also be visible on platforms where the target or future customers spend time online.